Our Operating Principles
Our operating principles describe how the business will interact with each other and those we serve – our associates, our customers, our partners. The company operating principles translate our values and beliefs into concrete actions and accountability. These operating principles are a way in which the business (the company) put its core values into practice to achieve its business goals. These principles help our associates see the larger picture and be aware of the long-term goals the organization wants to achieve and deliver.
absolute TEA & CO.
ABS TEA & CO. OPERATING PRINCIPLES:
Team Oriented - To enhance our competitiveness in the marketplace while advancing economic and social conditions in the markets and in those communities, in which we operate.
Evolving Business - Responding to market dynamics, customer demand and changing technologies to ensure relevance and real progress.
Authentic Value - True to our own mission, values, and spirit, regardless of the market pressure; honest with our self and with others, and take responsibility of our action. Demonstrate every day our values, ideals, and our actions align.
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Customer Centric - Truly understanding customer needs and aligning our business strategy based on putting customer first who are at the core of business engagement to provide a positive experience and build long-term relationship.
Operations Excellent -Having a mindset that embraces three principles: 1) increased customer satisfaction, 2) empowered employees, and 3) ongoing improvement of existing processes to create a culture of excellence within the organization. Our operational excellence means every associate can see, deliver, and improve the flow of value to our direct customers and our end-users.
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OUR MISSION:
To be the best better-for-you beverage company.
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OUR VISION:
To make our customers' beverage choices a little easier every day.
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POSITION STATEMENT:
To offer a simple, flavorful, and healthful beverage experience for all our customers: consumers, retailers, and foodservice operators.
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OUR PLEDGE:
Be Unique. Be of Significant. Be Better-for-You.
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OUR MESSAGE:
Because Every Sip Matters.
'ABSOLUTE IS BETTER'
Tastefully simple. Uncommonly good.
Refresh and Embrace Wellness.
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OUR MARKET:
Our target market comprises customers and consumers who value natural, healthy ingredients and prefer better-for-you packaged goods. They actively support organic and natural farming practices, as well as sustainable business operations.
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WE ARE:
We are a natural and organic beverage company dedicated to producing and distributing bottled tea, lemonade, and juice products for both At-Home and Away-from-Home channels.