- Privacy Policy -

ABS TEA & CO. PRIVACY POLICY

The ABSOLUTE TEA & CO. (ABS TEA & CO.) Privacy Policy explains how The ABS TEA & CO. and its parent | subsidiaries (collectively, “AOTC” or “we,” “us,” or “our”) use and disclose personal information in connection with your use of our websites (each a “Site”), mobile applications (each an “App”), and Internet connected devices such as our smart brewers (collectively, the “Services”), and your corresponding privacy rights. We appreciate that you trust us with your information and we intend to honor that trust.

YOUR PRIVACY IS IMPORTANT TO US. PLEASE READ THIS PRIVACY POLICY CAREFULLY. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, THEN PLEASE DO NOT USE THE SERVICES. This Privacy Policy is incorporated into and made a part of the ABS TEA & CO. Terms of Use. If you have not done so already, please also review the ABS TEA & CO. Terms of Use. The ABS TEA & CO. Terms of Use include provisions that limit ABS TEA & CO. liability to users and other important terms. By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and agree to the ABS TEA & CO. Terms of Use, which are incorporated by reference.

GENERAL INFORMATION

This Privacy Policy applies to the Services to which it is linked. If a particular Service has its own privacy policy, then that policy – not this Privacy Policy – applies. This Privacy Policy does not apply to information that is collected by any third-party websites or services that you may access through the Services.

PERSONAL INFORMATION WE COLLECT

There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. Some of the information directly or indirectly identifies you as an individual. When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information.” This Personal Information includes the following categories:”

• Identifiers/Contact Information:

These include your name, postal and email address, phone number, and unique identifiers that may identify your device or browser but not you by name.

Location Data: data about the location of the device you use to access the Services as more fully described below.
Commercial Information: Your purchase and usage history (such as beverage variety, brew size and strength preference for your brews), and goods and service preferences, including payment information or photos you share from your devices.
Internet/Electronic Activity: Your geolocation information, IP address, web/app browsing and search history related to our Services, and information regarding your interaction(s) with the Services or ABS TEA & CO. advertising.
Profile Inferences: The inferences that we draw from your Personal Information and online activity to create a personalized profile so we can better identify goods and services that may be of interest.

We also work with various types of data that are de-identified or aggregated, and not reasonably capable of being associated with, or reasonably be linked, directly or indirectly, with you or your household. This data is not Personal Information.

Personal Information You Provide
ABS TEA & CO. collects Personal Information when you choose to share it with us, such as:

Personal Information you provide when you create or use your account or other Services, or contact us. You must create an ABSOLUTE TEA & CO. account (“ABS TEA & CO. Account”) to use certain Services, including the ABS Tea App. ABS TEA & CO. Account as well as certain services we may offer such as subscription to our auto-delivery services require you to provide Personal Information so we can identify you and process your purchases, enable you to customize the Services to your liking (e.g., identify your brewing preferences), and so we can link your product preferences to your ABS TEA & CO. Account. Also, when you contact us, we may monitor and record your conversation with the ABS TEA & CO. representative (where permitted by law).

Personal Information you provide when you make a purchase. We collect Personal Information to process your purchases from us and to provide you with the goods or services you ordered.

Personal Information you provide for customer support we collect your feedback and questions that you provide to us for customer support. In answering your questions, we may collect supporting data from your device. Personal Information you provide for customer support. We collect your feedback and questions that you provide to us for customer support, including voice recordings of your calls with our customer support team. In answering your questions, we may ask for supporting data from your device, such as brewer serial number. If you use our online video chat or device screen share feature, we collect and maintain a record of our interactions with you, including screen shares of your ABS TEA App screen if you enable it. When you do so, our access to the screen share is limited to during the active session that you allow.

Personal Information collected with your consent. We also may ask you for your consent to collect Personal Information in a particular interaction with you as described to you in those circumstances.

Personal Information Collected Automatically
Whenever you visit or interact with the Services, ABS TEA & CO., as well as third-party advertisers and/or service providers may use a variety of technologies to collect Personal Information, such as:

Usage Information. We collect Personal Information about your activity on the Services, such as login date and time, features you use, brew preferences, and website, mobile app, and product interactivity.
Device & Device Usage Information.
We collect Personal Information from and about the electronic devices that you use to access the Services, including IP address, device ID and type, device and app settings and characteristics, app crashes, advertising IDs, browser type and language, operating system, time zones, software version, domain name, identifiers associated with cookies or other technologies that may uniquely identify your device or browser, and information on your wireless and mobile network connection, like your service provider and signal strength.

Location Information. We may collect data about the location of the device you use to access the Services (“Location Data”) using IP address, GPS, cellular towers and information from your mobile service provider, sensors that provide AOTC with information on nearby devices, Bluetooth address, Wi-Fi access points, and information made available by you or others that indicates the current or prior location of your device. How we collect Location Data depends on how you use the Services.

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Third Party Analytic and Advertising Technologies. ABS TEA & CO. also may use third parties’ analytics and tracking tools, such as Google Analytics, and others, to help us track, segment, and analyze usage of ABS TEA & CO. Services, and to help us or those third parties serve more targeted advertising to you on the Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store information and may also combine such information with information that they collect from other sources. ABS TEA & CO. also may use session replay software, which collects information about your interaction with the Services, including keystrokes, mouse movements, and form field entries, and may monitor your interactions with the Services, including for our compliance verification purposes. To learn more about your choices relating to advertising tracking, please see the “Your Choices and Opt. Out” section below.

Personal Information Received from Other Third Parties
AOTC collects Personal Information about you from third parties, such as social media platforms, public databases, third party smart virtual assistants, or data vendors.

This may include:

Personal Information collected when you connect with third parties through the Services. Certain Services may link with third-party platforms and plug-ins, such as social media platforms, plug-ins, and virtual smart assistants (such as an Alexa or Google Home).

When accessing the Services through an account with a third party, we may automatically receive certain information about you based on your registration and privacy settings on those third-party services, and use such Personal Information as described in this Privacy Policy.

Personal Information collected from data vendors. ABS TEA & CO. may supplement your Personal Information with information that we obtain from third parties, such as public databases or data aggregators. Personal Information collected through service providers. Our service providers also may collect and use Personal Information to assist us with our business operations. For example, our service providers may need Personal Information to help us analyze the performance of the Services, detect and prevent fraud, or to improve user experiences.

Combination of Information

We may combine the Personal Information we receive from and about you. As noted, we may also de-identify or aggregate information so it is no longer Personal Information.

HOW WE USE YOUR PERSONAL INFORMATION

ABS TEA & CO. uses Personal Information – including Identifiers, Location Data, commercial or purchase-related information, Internet or other electronic network activity, and inferences drawn from your Personal Information in accordance with applicable data protection laws and this Privacy Policy for purposes including:

To administer your account and provide the Services to you, such as to:

Create and manage your ABS TEA & CO. Account
Provide you with customer support and respond to your requests
Complete your transactions
Communicate with you about the Services, including order management and billing

To Ensure a Consistent Experience Across Your Devices, such as to:

Synchronize your usage across the various devices you use to interact with us
Personalize your experience with our Services

To Offer Promotions and Ads, such as to:

Administer sweepstakes, contests, discounts, or other promotions
Develop, display, and track content and advertising tailored to you on the Services and on other websites
Provide or contact you with customized Services content and offers from AOTC or on behalf of our partners and affiliates

To Improve the services and develop new ones, such as to:

Administer focus groups and surveys
Conduct consumer research
Use demographic, profile and other data for analytical and demographic purposes (this processing may involve profiling – for example to create audiences based on demographic or location-based information for marketing and customization purposes)
Develop new features and services

To Prevent, Detect, and Fight Fraud or Other Illegal or Unauthorized Activities, such as to:

Enforce our Terms
Address fraud or alleged unlawful activity
Assist law enforcement
Conduct data analysis to better understand and design countermeasures against fraud
Protect the security and integrity of the Services and our business

To Ensure Legal Compliance, such as to:

Comply with legal requirements
Enforce or exercise our rights or those of third parties
Due diligence and required disclosures for corporate acquisitions and sales
Address problems with the Services or our business

DO WE SHARE YOUR PERSONAL INFORMATION

Except as provided in this Privacy Policy, we will (not) disclose your information to any third parties without your consent. We may share your Personal Information as described below. Sharing of Information by You The Services offer many ways to find, enjoy, and share content. Any Personal Information you disclose in public areas on the Services or other third-party services may become visible to other individuals without restriction. Please exercise caution when disclosing Personal Information in public areas. If you provide any Personal Information to a third party while using our Services, the third party’s privacy policy will apply to your Personal Information disclosed to such third party.

Sharing of Personal Information by Us

With Our Service Providers. We use service providers to help us operate and improve the Services, such as for data hosting and maintenance, analytics, customer care, marketing, payment processing, order fulfillment, and security operations.

With Other ABS TEA & CO. Businesses. We share your Personal Information with our subsidiaries and joint venture partners (collectively, “Affiliates”) who adhere to the privacy protections set forth in this Privacy Policy.

Promotions. If you choose to enter into one of our promotions (e.g., a sweepstakes or contest), we may disclose your Personal Information to service providers or the public in connection with the administration of such promotion, as required by law, as otherwise permitted by the promotion’s official rules and this Privacy Policy.

For Corporate Transactions. We may transfer your Personal Information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use Personal Information provided through the Services in a manner that is consistent with this Privacy Policy.

Legal Obligations; Safety. We may access and disclose your Personal Information to respond to subpoenas, judicial processes, or government requests and investigations, in connection with an investigation on matters related to public safety, or as permitted or otherwise required by law. We may disclose your Personal Information to protect the security of our Services, servers, network systems, and databases.

To Enforce Legal Rights. We may also share Personal Information (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and those of our users, business partners, or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding suspected illegal activity, fraud, or other wrongdoing. With Your Consent or At Your Request. We also may share your information as disclosed to you at the time of collection.

SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.