The Full Story
Mission | Vision & Purpose
We take a flavorful and healthy approach to tea, lemonade, and juice, always striving for a positive social and environmental impact. At Absolute Tea & Co., we're committed to crafting delicious and healthy beverages while contributing to the wellness of our communities as much as we can achieve.
Our organic teas, organic lemonades, and 100% muscadine juice are a refreshing alternative without the artificial flavors or added sugars and unnecessary fillers. Simply put our objective is to:
Be Unique. Be of Significant. Be Better-for-You.
- MISSION -
To be the best better-for-you Beverage Company.
- Our Tagline -
Because Every Sip Matters.
'ABSOLUTE IS BETTER'
Tastefully simple. Uncommonly good.
Refresh and Embrace Wellness
- Position Statement -
To simplify customers' beverage selections every day.
- OUR MARKET -
Our target market comprises customers and consumers who value natural, healthy ingredients and prefer better-for-you packaged goods. They actively support organic and natural farming practices, as well as sustainable business operations.
- WE ARE -
We are a natural and organic beverage company dedicated to producing and distributing bottled tea, lemonade, and juice products for both the At-Home and Away-from-Home channels.
